Conference Information
Managed Markets Educational Forum
Feb 6, 2012 - Feb 8, 2012The Westin Beach Resort & Spa
Fort Lauderdale, FL
Conference Overview
Who Should Attend
Featured Speakers
Registration Information
Hotel Information
Conference Agenda
Additional Information
Conference Overview
PCMA’s second annual Managed Markets Educational Forum (MMEF) is an educational and training conference geared specifically towards professionals of all levels within pharma managed markets or market access divisions. Session speakers are the most highly regarded and senior executives from PBM, specialty pharmacy, and payer organizations. The MMEF includes two session tracks. The “Professional Track” focuses on industry fundamentals. This track is designed for mid-level managed markets staff, or those whose core job function may not involve direct interaction with the PBM and specialty pharmacy sector. Those who attend these sessions will greatly improve their understanding and grasp of the industry. The “Executive Track” sessions cover more complex and advanced strategic industry topics that are relevant and actionable to senior managed markets account and marketing executives.
Feedback from last year’s inaugural event was overwhelmingly positive. Don’t miss what is already being referred to as a must-attend event for any pharma professional doing business in the PBM and specialty pharmacy space.
Who Should Attend
Pharma and Biotech Industry
- Managed Markets - Market Access - Managed Care
- Account and marketing VPs
- National account managers and directors
- Regional account managers and directors
- Employer, payer, and corporate account managers and directors
- Sales and marketing teams
- Pricing, contracting, and reimbursement professionals
- Health economic outcomes and data professionals
- Pharmacy and medical officers and directors
- Healthcare quality or innovation professionals
- All others doing business in the PBM and specialty pharmacy space
Featured Speakers
![]() David Snow Chairman & Chief Executive Officer Medco Health Solutions | ![]() Eric Elliott President & Chief Executive Officer Prime Therapeutics | ![]() Mark Merritt President & Chief Executive Officer PCMA |
Registration Information
- There are no restrictions on the number of attendees for this event
- Pharma companies may register as many individuals for this event as they wish
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Category |
Fee |
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PCMA Members (PBMs) |
$1,695 |
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PCMA Affiliates |
$1,695 |
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Non-members/Non-affiliates |
$2,495 |
**Registration cancellations will be accepted up to 14-days prior to the start of the conference and a full refund will be issued. If a registration is canceled within 14-days of the start of the conference, PCMA cannot refund the registration.
If you have questions regarding registration, please contact Erin Bamrick at ebamrick@pcmanet.org, or by phone 202-207-3610.
Hotel Information
The Westin Beach Resort & Spa
321 North Fort Lauderdale Beach Boulevard
Fort Lauderdale, Florida
33304
The MMEF will be held at The Westin Beach Resort & Spa, Fort Lauderdale. Room reservations can be made by calling the resort directly at (888) 627-7108.
The group block is currently SOLD OUT. Any additional rooms will be offered at the group rate, or at the best available rate, based on the hotel availability. Please contact The Westin's In-House Reservations Office at (954) 245-3069 or the Group Rooms Coordinator, Soojung Lee, at (954) 245-3074 for any questions.
*Please note that registration fees do NOT include hotel.
Conference Agenda
PCMA is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education. Individuals may obtain up to 8 hours, 15 minutes of contact hours of credit, or 0.825 continuing education units (CEUs) during PCMA's Managed Markets Educational Forum.
Sessions eligible for pharmacist CE credit are noted with an ** below. All PCMA continuing pharmacy education (CPE) sessions are designed to be knowledge-based activities (K) for pharmacists (P). To successfully complete the provided CPE sessions, participants must attend the sessions for which they intend to submit contact hours; they must sign an attendance sheet, complete an evaluation, and request a statement of credit from PCMA for each CPE session they attend.
All CPE sessions are planned independently of commercial interests and PCMA does not accept grants to support any specific CPE programming.
Please contact Erin Bamrick, ebamrick@pcmanet.org or 202-207-3610, or refer to our printed program for final CPE activity information.
** Indicates CE Credit Sessions
February 6, 2012 |
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| 12:00 PM - 7:30 PM |
Registration
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| 3:15 PM - 4:00 PM |
Breakout Sessions A-1
**Drug Reimbursement Past and Present By attending the program, you should be able to:
Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 |
[View Details] | ||
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** Healthcare Politics, Regulation and Legislative Actively Impacting our Business Today
Sohini Gupta - Vice President, Federal Governmental Affairs, UnitedHealth Group By attending this program, you should be able to
Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 |
[View Details] | |||
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** Specialty Pharmacy Operations – Managing the Competing Demands of an Increasingly Complex Distribution Channel
Harry Travis - General Manager, Specialty Pharmacy, Aetna Specialty Pharmacy This session will provide a broad overview of the operational challenges facing full-line specialty pharmacies. By attending the program, you should be able to:
Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 |
[View Details] | |||
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** Pharma Contracting: Rebates, Formularies, Legal and Other Considerations
Karen Kennedy - Senior Director, Pharmaceutical Contracting, Express Scripts, Inc. By attending the program, you should be able to:
Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 |
[View Details] | |||
| 4:15 PM - 5:00 PM |
Breakout Sessions A-2 [Same sessions as A-1]
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| 5:30 PM - 7:30 PM |
Opening Reception
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February 7, 2012 |
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| 7:00 AM - 8:00 AM |
Networking Breakfast
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| 7:00 AM - 7:30 PM |
Registration
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| 8:00 AM - 8:45 AM |
General Session
Conference Moderator
Welcome Remarks
Keynote Address - Healthcare Reform: Accelerating Healthcare Integration |
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| 8:45 AM - 9:45 AM |
General Session
Wall Street Perspective on the Drug Supply Chain Lisa Gill - Managing Director, Senior Analyst Equity Research - Healthcare, Technology & Distribution, J.P. Morgan
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[View Details] | ||
| 10:00 AM - 10:45 AM |
Breakout Sessions B-1
REMS: Market Report, Evolving Challenges and New Considerations
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[View Details] | ||
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** Drug Reimbursement Emerging Issues
Amanda Bartelme - Senior Manager, Reimbursement & Product Commercialization Practice, Avalere Health By attending the program, you should be able to:
Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 |
[View Details] | |||
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** P&T Confidential: What Goes on Behind Closed Doors
Brian Solow - Chief Medical Officer, OptumRx By attending the program, you should be able to:
Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 |
[View Details] | |||
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The Hows and Whys of CER: What pharma needs to know
Kim Caldwell - Director, PBM Legislation & Public Policy, Humana Pharmacy Solutions
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[View Details] | |||
| 11:00 AM - 11:45 AM |
Breakout Sessions B-2 [Same sessions as B-1]
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| 11:45 AM - 1:15 PM |
Luncheon & Keynote Address
PBMs’ New Day As the pharmaceutical industry continues to evolve through health care reform and other market forces, PBMs are at the cusp of a new role in this new world. What hasn’t changed, at least for some, is the importance of health plan and PBM initiatives to improve all aspects of patient care. Prime CEO Eric Elliott will address the critical role health plan-PBM integration will play in the emerging market, especially with respect to the growing importance of specialty pharmaceuticals. He will discuss:
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[View Details] | ||
| 1:15 PM - 2:00 PM |
Breakout Sessions C-1
** Medical Pharmacy Management: The Specialty Pharmacy Industry in 2015 By attending the program, you should be able to:
Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 |
[View Details] | ||
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Managed Care Realities: Future Concerns for Reimbursement & Pharma Contracting
Keith Dostal - Director, Pharmaceutical Supply Chain, Humana Pharmacy Solutions
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[View Details] | |||
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The Employer Perspective on the Role of the PBM in Today’s Healthcare Marketplace
Mike Jacobs - Principal and National Practice Leader, Buck Consultants What payers want to purchase from their PBM is not always consistent with what the PBM has to offer. Differences abound – mostly in philosophical approach to treating patients. What will be covered is:
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[View Details] | |||
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Specialty Drug Pricing's Role in Future Pharmaceutical Cost Trends
Peter Wickersham - Senior Vice President, Cost of Care, Prime Therapeutics By attending the program, you should be able to:
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[View Details] | |||
| 2:15 PM - 3:00 PM |
Breakout Sessions C-2 [Same sessions as C-1]
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| 3:15 PM - 4:00 PM |
Breakout Sessions D-1
Biosimilars – Sink or Swim? Pre-market strategies will make the difference Biosimilars will soon be moving into a period where we can stop talking about them purely in the abstract, and we will begin seeing them as a reality in the marketplace. This session will explore current issues facing biosimilars, and will touch on the strategies and factors that are likely to determine their success or failure. |
[View Details] | ||
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The Changing Landscape of the PBM Industry; A Lesson in Diversification
Albert Thigpen - Senior Vice President, Industry Relations & Pharmacy Operations, SXC Health Solutions The PBM Industry has seen and developed multiple business models over the last two decades. This session will take an in depth look at where the industry has been, and where it has evolved to through unique mergers and acquisition strategies. What PBM core competencies were two decades ago, are not the same competencies for the business models today. This session will explain the complexities of the business drivers of the multiple PBM business models of today and the future. |
[View Details] | |||
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Changing Dynamics in PBM-Pharma Manufacturer Relationships
Allen Dunehew - Chief Drug Procurement Officer, Express Scripts, Inc.
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[View Details] | |||
| 4:15 PM - 5:00 PM |
Breakout Sessions D-2 [Same sessions as D-1]
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| 5:30 PM - 7:30 PM |
Cocktail Reception
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February 8, 2012 |
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| 7:00 AM - 8:00 AM |
Networking Breakfast
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| 7:00 AM - 2:45 PM |
Registration
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| 8:00 AM - 9:00 AM |
General Session
Employer Perspectives Panel Jeni McGill - N.A. Senior Benefits Consultant, HR Shared Services, Cargill Shelva Trahan - Benefits Manager, Friedkin Companies, Inc. |
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| 9:00 AM - 9:45 AM |
General Session
The US Pharmaceutical Market: Looking Back, and Looking Ahead
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[View Details] | ||
| 10:00 AM - 10:45 AM |
Breakout Sessions E-1
Optimizing Pharmacy Management as a Component of Total Cost of Care
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[View Details] | ||
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** Specialty Pharmacy's Evolution into Total Health Outcomes
RJ Correia - Senior Vice President, Pharmacy Services, OptumRx By attending the program, you should be able to:
Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 |
[View Details] | |||
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Pharmaceutical Pipeline Insights
Brian Kolling - Director, Pipeline & Trend Forecasting, OptumRx
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[View Details] | |||
| 11:00 AM - 11:45 AM |
Breakout Sessions E-2 [Same sessions as E-1]
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| 11:45 AM - 12:15 PM |
Light Lunch Break
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| 12:15 PM - 1:00 PM |
Breakout Sessions F-1
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** Manufacturer Sponsored HUBs: Patient Access Control Centers
Kevin Cast - Vice President, Strategy & Contracting, Pharma/Biotech, Curascript By attending the program, you should be able to:
Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 |
[View Details] | |||
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** How Copay Coupons are Influencing the Market
George Van Antwerp - Senior Vice President & General Manager, Pharmacy Solutions, Silverlink Communications By attending the program, you should be able to:
Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 |
[View Details] | |||
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** Clinical Considerations for Pharma in Managing the Payer/PBM Relationship
Raechele McMahan - Head, Clinical Strategy, Aetna Pharmacy Management By attending this session you should be able to:
Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 |
[View Details] | |||
| 1:15 PM - 2:00 PM |
Breakout Sessions F-2 (same as F-1)
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| 2:00 PM - 2:00 PM |
Conference Adjourns
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Additional Information
PCMA is pleased to announce that CE Credits for pharmacists will be offered at the MMEF conference. More information will be available in early 2012.
Attendance at a Pharmaceutical Care Management Association (PCMA) meeting or event includes the limited, non-exclusive, revocable, and non-transferable right and license to use any PCMA materials, whether written, oral or electronic, made available by PCMA to the attendees for informational or personal use purposes only. PCMA reserves all other rights. The use of such materials for reporting or media purposes, including blogging, is strictly prohibited. PCMA or its licensors own all rights in and to all of its presentations, content, designs, methodologies, processes, programs, products, information, and documentation. PHARMACEUTICAL CARE MANAGEMENT ASSOCIATION, PCMA and all other names, logos and icons identifying PCMA and its products and services are proprietary trademarks of PCMA, and any use of such marks without the express written permission of PCMA is strictly prohibited.


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