Conference Information


Managed Markets Educational Forum

Feb 6, 2012 - Feb 8, 2012
The Westin Beach Resort & Spa
Fort Lauderdale, FL

Conference Overview
Who Should Attend
Featured Speakers
Registration Information
Hotel Information
Conference Agenda
Additional Information

Conference Overview

PCMA’s second annual Managed Markets Educational Forum (MMEF) is an educational and training conference geared specifically towards professionals of all levels within pharma managed markets or market access divisions. Session speakers are the most highly regarded and senior executives from PBM, specialty pharmacy, and payer organizations. The MMEF includes two session tracks. The “Professional Track” focuses on industry fundamentals. This track is designed for mid-level managed markets staff, or those whose core job function may not involve direct interaction with the PBM and specialty pharmacy sector. Those who attend these sessions will greatly improve their understanding and grasp of the industry. The “Executive Track” sessions cover more complex and advanced strategic industry topics that are relevant and actionable to senior managed markets account and marketing executives.


Feedback from last year’s inaugural event was overwhelmingly positive. Don’t miss what is already being referred to as a must-attend event for any pharma professional doing business in the PBM and specialty pharmacy space.

Who Should Attend

Pharma and Biotech Industry

  • Managed Markets - Market Access - Managed Care
    • Account and marketing VPs
    • National account managers and directors
    • Regional account managers and directors
    • Employer, payer, and corporate account managers and directors
  • Sales and marketing teams
  • Pricing, contracting, and reimbursement professionals
  • Health economic outcomes and data professionals
  • Pharmacy and medical officers and directors
  • Healthcare quality or innovation professionals
  • All others doing business in the PBM and specialty pharmacy space

Featured Speakers


David Snow
Chairman & Chief Executive Officer
Medco Health Solutions


Eric Elliott
President & Chief Executive Officer
Prime Therapeutics


Mark Merritt
President & Chief Executive Officer
PCMA

 

Registration Information

REGISTER NOW

  • There are no restrictions on the number of attendees for this event
  • Pharma companies may register as many individuals for this event as they wish
Registration Fees:

 

Category

Fee

PCMA Members (PBMs)

$1,695

PCMA Affiliates

$1,695

Non-members/Non-affiliates

$2,495

**Registration cancellations will be accepted up to 14-days prior to the start of the conference and a full refund will be issued. If a registration is canceled within 14-days of the start of the conference, PCMA cannot refund the registration.

If you have questions regarding registration, please contact Erin Bamrick at ebamrick@pcmanet.org, or by phone 202-207-3610.


Hotel Information

The Westin Beach Resort & Spa
321 North Fort Lauderdale Beach Boulevard

Fort Lauderdale, Florida
33304

The MMEF will be held at The Westin Beach Resort & Spa, Fort Lauderdale. Room reservations can be made by calling the resort directly at (888) 627-7108.

The group block is currently SOLD OUT. Any additional rooms will be offered at the group rate, or at the best available rate, based on the hotel availability. Please contact The Westin's In-House Reservations Office at (954) 245-3069 or the Group Rooms Coordinator, Soojung Lee, at (954) 245-3074 for any questions.

*Please note that registration fees do NOT include hotel.

Conference Agenda

PCMA is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education. Individuals may obtain up to 8 hours, 15 minutes of contact hours of credit, or 0.825 continuing education units (CEUs) during PCMA's Managed Markets Educational Forum.

Sessions eligible for pharmacist CE credit are noted with an ** below. All PCMA continuing pharmacy education (CPE) sessions are designed to be knowledge-based activities (K) for pharmacists (P). To successfully complete the provided CPE sessions, participants must attend the sessions for which they intend to submit contact hours; they must sign an attendance sheet, complete an evaluation, and request a statement of credit from PCMA for each CPE session they attend.

All CPE sessions are planned independently of commercial interests and PCMA does not accept grants to support any specific CPE programming.

Please contact Erin Bamrick, ebamrick@pcmanet.org or 202-207-3610, or refer to our printed program for final CPE activity information.

** Indicates CE Credit Sessions

February 6, 2012

  12:00 PM - 7:30 PM Registration
  3:15 PM - 4:00 PM Breakout Sessions A-1

**Drug Reimbursement Past and Present
Amanda Bartelme - Senior Manager, Reimbursement & Product Commercialization Practice, Avalere Health

By attending the program, you should be able to:

  • Discuss the fundamentals of drug reimbursement across different types of payers including Medicare, Medicaid, and private insurance
  • Explain how coverage, coding, and payment work for products managed under the pharmacy benefit versus products managed under the medical benefit
  • Recognize key stakeholders along the drug delivery pathway, from manufacturer to patient, and see how products and dollars flow within the system

Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075

[View Details]
  ** Healthcare Politics, Regulation and Legislative Actively Impacting our Business Today

Sohini Gupta - Vice President, Federal Governmental Affairs, UnitedHealth Group

By attending this program, you should be able to 

  • Understand how companies are navigating healthcare issues in an deficit reduction environment
  • Discuss Congressional and political dynamics of health policy
  • Explain the latest on healthcare reform implementation
  • Describe the leading issues for PBMS – transparency, FDA and PDUFA legislation, regulatory changes, and pressures for access to generics

Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075

[View Details]
  ** Specialty Pharmacy Operations – Managing the Competing Demands of an Increasingly Complex Distribution Channel

Harry Travis - General Manager, Specialty Pharmacy, Aetna Specialty Pharmacy

This session will provide a broad overview of the operational challenges facing full-line specialty pharmacies. 

By attending the program, you should be able to:

  • Describe how SP works to meet the requirements of bio/pharma manufacturers – HUBS, REMS programs and limited distribution networks,
  • Outline the benefit verification process,
  • Discuss how an appropriate return on investment for compliance and persistence programs is determined,
  • Explain the increasing role of co-pay assistance programs in specialty pharmacy.

Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075

[View Details]
  ** Pharma Contracting: Rebates, Formularies, Legal and Other Considerations

Karen Kennedy - Senior Director, Pharmaceutical Contracting, Express Scripts, Inc.

By attending the program, you should be able to:

  • Indicate why manufacturers contract with PBMs
  • Discuss the benefits of being “on-Formulary”
  • Explain how formularies are developed
  • State other factors and legal considerations in Pharma contracting

Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075

[View Details]
  4:15 PM - 5:00 PM Breakout Sessions A-2 [Same sessions as A-1]
  5:30 PM - 7:30 PM Opening Reception

February 7, 2012

  7:00 AM - 8:00 AM Networking Breakfast
  7:00 AM - 7:30 PM Registration
  8:00 AM - 8:45 AM General Session

Conference Moderator
Jerry Miller - Retired PBM and Pharma Industry Consultant,

Welcome Remarks
Mark Merritt - President & CEO, PCMA

Keynote Address - Healthcare Reform: Accelerating Healthcare Integration
David Snow - Chairman & CEO, Medco Health Solutions

  8:45 AM - 9:45 AM General Session

Wall Street Perspective on the Drug Supply Chain
Catherine Arnold - Managing Director, Global Head, Pharmaceuticals, Credit Suisse

Lisa Gill - Managing Director, Senior Analyst Equity Research - Healthcare, Technology & Distribution, J.P. Morgan

  • Industry consolidation and diversification – How they will change the business landscape  
  • Pharma innovation is cycling upward, and will result in a multitude of exciting new products
  • Specialty and biotech drugs – How the new class of drugs will create opportunity, force change, and challenge all aspects of the drug supply chain
  • Industry hot topics – copay coupon programs, diagnostics, and much more
[View Details]
  10:00 AM - 10:45 AM Breakout Sessions B-1

REMS: Market Report, Evolving Challenges and New Considerations
Everett Neville - Chief Trade Relations Officer, Express Scripts, Inc.

  • What is the current versus future state of REMS in the market?
  • What are the challenges of ensuring patient safety without delaying or compromising access?
  • impact on generics/ biosimilars
[View Details]
  ** Drug Reimbursement Emerging Issues

Amanda Bartelme - Senior Manager, Reimbursement & Product Commercialization Practice, Avalere Health

By attending the program, you should be able to:

  • Describe how various payers and providers are moving away from average wholesale price (AWP)- based reimbursement to new payment metrics
  • Explain the potential reimbursement scenarios across key payers for biosimilars when they come to market
  • Identify trends in Medicaid reimbursement, as program enrollment is set to expand, and States face increased financial strain

Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075

[View Details]
  ** P&T Confidential: What Goes on Behind Closed Doors

Brian Solow - Chief Medical Officer, OptumRx

By attending the program, you should be able to:

  • Describe the history of P&T's
  • Define the roles and responsibilities of P&T's
  • Explain the composition of P&T's
  • Describe the drug evaluation process
  • Explain the decision making of P&T’s

Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075

[View Details]
  The Hows and Whys of CER: What pharma needs to know

Kim Caldwell - Director, PBM Legislation & Public Policy, Humana Pharmacy Solutions

  • Comparative Effectiveness Research: it will happen with you or to you; which do you prefer?
  • Collaborations/Partnerships:  is this an opportunity for your company? 
  • CER:  it isn’t limited to pharmaceutical products.
  • Why does CER matter to the end user – the patient?
[View Details]
  11:00 AM - 11:45 AM Breakout Sessions B-2 [Same sessions as B-1]
  11:45 AM - 1:15 PM Luncheon & Keynote Address

PBMs’ New Day
Eric Elliott - President & CEO, Prime Therapeutics

As the pharmaceutical industry continues to evolve through health care reform and other market forces, PBMs are at the cusp of a new role in this new world. What hasn’t changed, at least for some, is the importance of health plan and PBM initiatives to improve all aspects of patient care. Prime CEO Eric Elliott will address the critical role health plan-PBM integration will play in the emerging market, especially with respect to the growing importance of specialty pharmaceuticals. He will discuss:  

  • What are the roles of the PBM and health plan in Prime’s integration model?
  • How should a health plan and PBM share the responsibility for physician and consumer education?
  • What are their respective roles, responsibilities, and how is success/failure monitored and responded to?
[View Details]
  1:15 PM - 2:00 PM Breakout Sessions C-1

** Medical Pharmacy Management: The Specialty Pharmacy Industry in 2015
Kjel Johnson - Senior Vice President, Strategy & Business Development, Magellan Pharmacy Services

By attending the program, you should be able to:

  • Describe the trend, extent, and future of medical pharmacy
  • List current and future quality and cost of care medical pharmacy management opportunities
  • Develop a quality and cost of care management strategy to address medical pharmacy
  • Measure meaningful changes in medical pharmacy quality of care and cost over time.

Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075

[View Details]
  Managed Care Realities: Future Concerns for Reimbursement & Pharma Contracting

Keith Dostal - Director, Pharmaceutical Supply Chain, Humana Pharmacy Solutions

  • Governments potential influence on reimbursement and contracting across the board
  • Outcomes based contracting or simply an alternative reimbursement methodology
  • What about comparative effectiveness?
[View Details]
  The Employer Perspective on the Role of the PBM in Today’s Healthcare Marketplace

Mike Jacobs - Principal and National Practice Leader, Buck Consultants

What payers want to purchase from their PBM is not always consistent with what the PBM has to offer.  Differences abound – mostly in philosophical approach to treating patients.  What will be covered is:

  • The US pharmaceutical market from a payer perspective
  • Innovative  contracting practices
  • The employers’ current perspective on providing employer based health care benefits
[View Details]
  Specialty Drug Pricing's Role in Future Pharmaceutical Cost Trends

Peter Wickersham - Senior Vice President, Cost of Care, Prime Therapeutics

By attending the program, you should be able to:

  • Explain the drivers of specialty drug trend
  • Understand current specialty drug pricing practices
  • Consider alternative strategies for pricing of specialty drugs
[View Details]
  2:15 PM - 3:00 PM Breakout Sessions C-2 [Same sessions as C-1]
  3:15 PM - 4:00 PM Breakout Sessions D-1

Biosimilars – Sink or Swim? Pre-market strategies will make the difference
Bill Martin - Group Vice President of Business Development & Strategy, Accredo Health, a Medco company

Biosimilars will soon be moving into a period where we can stop talking about them purely in the abstract, and we will begin seeing them as a reality in the marketplace.  This session will explore current issues facing biosimilars, and will touch on the strategies and factors that are likely to determine their success or failure.

[View Details]
  The Changing Landscape of the PBM Industry; A Lesson in Diversification

Albert Thigpen - Senior Vice President, Industry Relations & Pharmacy Operations, SXC Health Solutions

The PBM Industry has seen and developed multiple business models over the last two decades.  This session will take an in depth look at where the industry has been, and where it has evolved to through unique mergers and acquisition strategies.   What PBM core competencies were two decades ago, are not the same competencies for the business models today.  This session will explain the complexities of the business drivers of the multiple PBM business models of today and the future.

[View Details]
  Changing Dynamics in PBM-Pharma Manufacturer Relationships

Allen Dunehew - Chief Drug Procurement Officer, Express Scripts, Inc.

  • Patent Cliff Dynamics
  • Globalization
  • Government Regulation
  • Biosimilars
  • Product Shortages
[View Details]
  4:15 PM - 5:00 PM Breakout Sessions D-2 [Same sessions as D-1]
  5:30 PM - 7:30 PM Cocktail Reception

February 8, 2012

  7:00 AM - 8:00 AM Networking Breakfast
  7:00 AM - 2:45 PM Registration
  8:00 AM - 9:00 AM General Session

Employer Perspectives Panel
Steven Webb - Vice President, Commercial Division, Express Scripts, Inc.

Jeni McGill - N.A. Senior Benefits Consultant, HR Shared Services, Cargill

Shelva Trahan - Benefits Manager, Friedkin Companies, Inc.

  9:00 AM - 9:45 AM General Session

The US Pharmaceutical Market: Looking Back, and Looking Ahead
Doug Long - Vice President, Industry Relations, IMS Health

  • Current Market Trends
  • Patent Cliff
  • Innovation Outlook
  • Specialty and Biosimilars
  • Future Outlook
[View Details]
  10:00 AM - 10:45 AM Breakout Sessions E-1

Optimizing Pharmacy Management as a Component of Total Cost of Care
David Lassen - Chief Clinical Officer, Prime Therapeutics

  • Discuss the primary pillars of PBM value from a net ingredient cost/rx perspective
  • Discuss how pharmacy utilization is a significant driver of both total health costs and clinical outcomes
  • Learn new ways of thinking about how pharmacy utilization can be managed from a total cost of care perspective
[View Details]
  ** Specialty Pharmacy's Evolution into Total Health Outcomes

RJ Correia - Senior Vice President, Pharmacy Services, OptumRx

By attending the program, you should be able to:

  • Determine who and what is driving outcome cost models
  • Understand current and future market dynamics
  • Recognize the key therapeutic conditions where outcomes programs are effective
  • Review examples of program results
  • Understand how system integration and aligned processes leverage and contribute to meaningful outcome results
  • Project how payers may apply specialty total health outcome information to drug and medical benefit design strategies

Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075

[View Details]
  Pharmaceutical Pipeline Insights

Brian Kolling - Director, Pipeline & Trend Forecasting, OptumRx

  • Overview of the Pharma Pipeline highlighting 2011 introductions
  • key events and introductions expected in 2012
  • the rationale for needing this information
  • Additional Focus on the following
    • New brand and generic drugs on the horizon
    • Specialty drugs
    • Opportunities in 2012 and beyond 
    • Why PBMs/MCOs need this information
[View Details]
  11:00 AM - 11:45 AM Breakout Sessions E-2 [Same sessions as E-1]
  11:45 AM - 12:15 PM Light Lunch Break
  12:15 PM - 1:00 PM Breakout Sessions F-1
  ** Manufacturer Sponsored HUBs: Patient Access Control Centers

Kevin Cast - Vice President, Strategy & Contracting, Pharma/Biotech, Curascript

By attending the program, you should be able to:

  • Recognize the various types of HUBs in the markteplace
  • Explain current trends in HUB management
  • Describe HUB integration rational

Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075

[View Details]
  ** How Copay Coupons are Influencing the Market

George Van Antwerp - Senior Vice President & General Manager, Pharmacy Solutions, Silverlink Communications

By attending the program, you should be able to:

  • Provide an overview of current market dynamics
  • Discuss opinions and views from different market segments
  • Address leading perceptions in the market
  • Evaluate the potential and current responses

Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075

[View Details]
  ** Clinical Considerations for Pharma in Managing the Payer/PBM Relationship

Raechele McMahan - Head, Clinical Strategy, Aetna Pharmacy Management

By attending this session you should be able to:

  • Discuss how payers are moving UM strategies to the medical benefit
  • Explain how formulary development in an integrated model works
  • Understand technology's effect on clinical programs
  • Detail the investigational/experimental uses of FDA approved drugs and programs to support / monitor use

Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075

[View Details]
  1:15 PM - 2:00 PM Breakout Sessions F-2 (same as F-1)
  2:00 PM - 2:00 PM Conference Adjourns

Additional Information

PCMA is pleased to announce that CE Credits for pharmacists will be offered at the MMEF conference. More information will be available in early 2012.

 

Attendance at a Pharmaceutical Care Management Association (PCMA) meeting or event includes the limited, non-exclusive, revocable, and non-transferable right and license to use any PCMA materials, whether written, oral or electronic, made available by PCMA to the attendees for informational or personal use purposes only.  PCMA reserves all other rights. The use of such materials for reporting or media purposes, including blogging, is strictly prohibited. PCMA or its licensors own all rights in and to all of its presentations, content, designs, methodologies, processes, programs, products, information, and documentation.  PHARMACEUTICAL CARE MANAGEMENT ASSOCIATION, PCMA and all other names, logos and icons identifying PCMA and its products and services are proprietary trademarks of PCMA, and any use of such marks without the express written permission of PCMA is strictly prohibited.

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