Conference Information
Managed Markets Educational Forum
Feb 4, 2013 - Feb 6, 2013The Westin Beach Resort & Spa
Fort Lauderdale, FL
Conference Overview
Who Should Attend
Featured Speakers
Registration Information
Hotel Information
Conference Agenda
Additional Information
Conference Overview
PCMA’s Managed Markets Educational Forum (MMEF) is an educational and training conference geared specifically towards professionals of all levels within pharma managed markets or market access divisions. However, many others looking to improve their knowledge of the PBM industry attend this event. Session speakers are the most highly regarded senior executives from PBM, specialty pharmacy, and payer organizations.
The MMEF includes two session tracks. The “Professional Track” focuses on industry fundamentals. This track is designed for mid-level managed markets staff, and/or those whose core job function may not involve direct interaction with the PBM and specialty pharmacy sector. Those who attend these sessions will greatly improve their understanding and grasp of the industry fundamentals. The “Executive Track” covers more complex and advanced strategic PBM industry topics that are relevant and actionable to senior managed market executives.
Who Should Attend
Pharma and Biotech Industry
- Managed Markets - Market Access - Managed Care
- Account and marketing VPs
- National account managers and directors
- Regional account managers and directors
- Employer, payer, and corporate account managers and directors
- Sales and marketing teams
- Pricing, contracting, and reimbursement professionals
- Health economic outcomes and data professionals
- Pharmacy and medical officers and directors
- Healthcare quality or innovation professionals
- All others doing business in the PBM and specialty pharmacy space
Featured Speakers
Registration Information
- There are no restrictions on the number of types of individuals who may attend this event.
- Companies may register as many individuals for this event as they wish.
- Anyone entering PCMA or sponsor-designated meeting space during the event dates/times MUST be registered and wearing a badge.
- Registration cancellations will be accepted up to 14-days prior to the start of the conference and a full refund will be issued. If a registration is canceled within 14-days of the start of the conference, PCMA cannot refund the registration.
REGISTRATION FEES:
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Category |
Fee |
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PCMA Members (PBMs) |
$1,695 |
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PCMA Affiliates |
$1,695 |
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Non-members/Non-affiliates |
$2,495 |
If you have questions regarding registration, please contact Erin Bamrick at ebamrick@pcmanet.org, or by phone 202-207-3610.
Hotel Information
The Westin Beach Resort & Spa
321 North Fort Lauderdale Beach Boulevard
Fort Lauderdale, FL 33304
Hotel Website
Room reservations can be made online or by calling the resort directly at (888) 627-7108. The cut-off date for making reservations is January 11, 2013. Room rate and availability cannot be guaranteed after this date. Attendees should reference Pharmaceutical Care Management Association (PCMA) to receive the negotiated group rate of $259. Attendees are highly encouraged to make lodging arrangements as soon as possible.
In order to reserve a room at the host hotel, you must be registered for the MMEF. Any hotel reservation made in the PCMA room block without pre-registering for the conference will be cancelled.
*Please note that registration fees do NOT include hotel.
Group Room Rate
Run of House $259
PLEASE NOTE: Your conference registration does not guarantee hotel availability.
IMPORTANT: A two-night minimum will be required for each reservation of two nights or more. A deposit equal to two night's stay is required to hold each guest's reservation. Such deposit confirms the reservation for the dates indicated and upon check-in will be applied to the first and second night of the reserved stay. These deposits are refundable only if notice is received at least (14) days prior to arrival and a cancellation number is received. All deposits will be charged (14) days prior to arrival date.
Conference Agenda
PCMA is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education. The MMEF agenda includes a total of sixteen (16) sessions that are eligible for CE credits. Because sessions are concurrent, pharmacist attendees will have the opportunity to participate in twelve (12) of the 16 CE sessions, and earn up to 9 contact hours, or 0.9 Continuing Education Units (CEUs).
Sessions that are eligible for CPE credits at the MMEF are designated with ** before the session title. Per ACPE standards, All PCMA continuing pharmacy education (CPE) sessions are designed to be knowledge-based activities (K) for pharmacists (P). Please note that participants must provide PCMA Staff with their NABP e-profile PID. If you do not already have one, click HERE to obtain an e-profile PID from ACPE.
After the conference, attendees will be contacted by PCMA staff within 1-2 weeks to complete learning assessment(s) for session(s) attended. Learning assessments will be reviewed by PCMA staff and attendees will be provided feedback based off of the individual responses.
All CPE sessions are planned independently of commercial interests and PCMA does not accept grants to support any specific CPE programming.
Please contact Erin Bamrick, ebamrick@pcmanet.org or 202-207-3610, or refer to our printed program for final CPE activity information.
** Indicates CE Credit Sessions
February 4, 2013 |
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| 12:00 PM - 7:30 PM |
Registration Open
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| 3:15 PM - 4:00 PM |
Breakout Sessions - A1
** The Changing Landscape of the PBM Industry: A Lesson in Diversification The PBM Industry has seen and developed multiple business models over the last two decades. This session will take an in depth look at where the industry has been, and where it has evolved through unique mergers and acquisition strategies. What PBM core competencies were two decades ago are not the same competencies for the business models today. This session will explain the complexities of the business drivers of the multiple PBM business models of today and the future. By attending this program, you should be able to:
UAN Number: 0841-0000-13-001-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: PROFESSIONAL |
[View Details] | ||
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**Specialty Pharmacy Tools: What is working and what are clients signing up for
Rae McMahan - Vice President, Specialty Pharmacy Programs, Prime Therapeutics This session will highlight what multiple types of clients are looking for from their specialty pharmacy. By attending this program, you should be able to:
UAN Number: 0841-0000-13-006-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: PROFESSIONAL and EXECUTIVE |
[View Details] | |||
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** Rebate Contracting with Public and Commercial Payers
Fred Brownfield - Director, Trade Relations, Humana Pharmacy Solutions Bethanie Stein - Medicare Contracting Manager, Humana Pharmacy Solutions This session will detail the wide range of complexities that are considered when negotiating rebate contracts. By attending the program you should be able to:
UAN Number: 0841-0000-13-014-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: PROFESSIONAL |
[View Details] | |||
| 4:15 PM - 5:00 PM |
Breakout Sessions - A2 (same sessions as A1)
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| 5:30 PM - 7:30 PM |
Opening Reception
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February 5, 2013 |
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| 7:00 AM - 8:00 AM |
Networking Breakfast
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| 8:00 AM - 8:15 AM |
General Session
Welcome Remarks Jerry Miller - Retired PBM & Pharma Industry Consultant, |
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| 8:15 AM - 9:00 AM |
General Session
The Manufacturer-PBM Relationship: Dynamics, Alignment, and Differences Albert Thigpen - Senior Vice President, Industry Relations & Pharmacy Operations, Catamaran Peter Wickersham - Senior Vice President, Cost of Care, Prime Therapeutics This panel of PBM industry thought leaders will discuss the ever-evolving nature of the relationships and perspectives of payer driven PBMs, and innovation focused drug manufacturers. The business of our two industries will continue to present opportunities for alignment, as well as ongoing and new differences. This subject matter is more critical today than ever before, as the evolving marketplace is driving PBMs and manufacturers to work more closely, and on more critical healthcare challenges than ever before. |
[View Details] | ||
| 9:00 AM - 9:45 AM |
General Session -
The Evolution of the Healthcare System: PBM Opportunities and Challenges, A Wall Street Perspective |
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| 10:00 AM - 10:45 AM |
Breakout Sessions - B1
PBM and Pharma Paradigm Shifts Resulting from Rapid Healthcare Industry Evolution Our healthcare marketplace has undergone dramatic change in recent years driven by Mergers and Acquisitions, state and federal government action, the rapidly rising costs of new therapies, and many other factors. This activity will drive numerous paradigm shifts in how we do business as PBMs and drug manufacturers. During this session Albert will offer strategic considerations for conducting business in this new world.
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[View Details] | ||
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Pharmacy Benefit Challenges for Payers: Specialty Still Leading Concern
Julayna Meyer - Vice President, Strategic Relations and Clinical Program Management, Express Scripts This session addresses some of the areas that most concern plan sponsors today regarding their pharmacy benefit. We'll review specific strategies they are considering and adopting to address those concerns. Track: EXECUTIVE |
[View Details] | |||
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** Pricing Benchmarks, ASP, and Reimbursement 2012 vs. 2013
Amanda Bartelme - Director, Reimbursement and Product Commercialization, Avalere Health An expert look at emerging reimbursement benchmarks as private payers, Medicare, and Medicaid seek to define replacement metrics for Average Wholesale Price (AWP) and increase drug pricing and payment transparency By attending this program, you should be able to:
UAN Number: 0841-0000-13-007-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: PROFESSIONAL and EXECUTIVE |
[View Details] | |||
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** Site of Care Strategies
Lynn Karst - Director, Medical Benefit Management Programs, CVS Caremark By attending this program, you should be able to:
UAN Number: 0841-0000-13-013-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: EXECUTIVE |
[View Details] | |||
| 11:00 AM - 11:45 AM |
Breakout Sessions - B2 (same sessions as B1)
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| 11:45 AM - 1:15 PM |
Networking Luncheon
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| 1:15 PM - 2:00 PM |
Breakout Sessions - C1
The Impact of Healthcare Exchanges on Rebate Contracting This session addresses how state exchanges that will come online in 2014 may impact the pharmacy benefit, including pharmacy networks, formularies, and patient benefits. Everett will discuss how employers’ and payers’ offerings and decision making will be effected, as well as how manufacturers and PBMs should think about 2014 and beyond.
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[View Details] | ||
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** Payer Considerations for Determining Coverage and Cost of Oncology Drug Therapies This session will address how drugs arrive at either the medical or pharmacy benefit and why this matters to the pharmaceutical company. By attending this program, you should be able to:
UAN Number: 0841-0000-13-002-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: EXECUTIVE |
[View Details] | |||
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** The Affordable Care Act and Federal Fiscal Battles: Essential Insights for the Pharma Supply Chain
Kristin Bass - Senior Vice President, Federal Government Affairs, PCMA This session is Part I of two sessions relating to the Affordable Care Act and how it is changing the landscape of healthcare. Kristin will discuss the macro realities and threats of the law impacting the pharma supply chain. By attending this program, you should be able to:
UAN Number: 0841-0000-13-010-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: PROFESSIONAL and EXECUTIVE |
[View Details] | |||
| 2:15 PM - 3:00 PM |
Breakout Sessions - C2 (same sessions as C1)
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| 3:15 PM - 4:00 PM |
Breakout Sessions - D1
**Pharmacogenomics & PBMs: When Does “Great Potential” Become Everyday Reality? (This session will take place from 3:15pm-4:00pm and will not repeat.) Pharmacogenomics, or “personalized medicine,” carries with it the burdens and blessings of enormous potential benefit. It’s one of the most exciting – and still largely developing – areas of medicine today. Pharmacy benefit managers will ultimately play a key role in sorting out the evidence to identify tests and treatments that are sound both clinically and economically. By attending this program, you should be able to:
UAN Number: 0841-0000-13-008-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: PROFESSIONAL and EXECUTIVE |
[View Details] | ||
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** Distribution, Access, and Success in Today’s Specialty Market (1999 was fun, but a lot has changed….)
Bill Martin - Vice President, Pharma Strategies and Account Management, Express Scripts This session will cover going to market considerations and the evolved and evolving specialty distribution and channel environment. By attending this program, you should be able to:
UAN Number: 0841-0000-13-003-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075
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[View Details] | |||
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** State Medicaid Activity: Essential Insights for the Pharma Supply Chain (This session is designed to complement Kristin Bass' preceding session.)
Brady Augustine - President & CEO, Aggressive Analytics, Inc. This session is Part II of two sessions relating to the Affordable Care Act and how it is changing the landscape of healthcare. Brady will dive deeper into implantation of the law at the ground level. By attending this program, you should be able to:
UAN Number: 0841-0000-13-009-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: PROFESSIONAL and EXECUTIVE |
[View Details] | |||
| 4:15 PM - 5:00 PM |
Breakout Sessions - D2 (same sessions as D1)
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| 5:30 PM - 7:30 PM |
Cocktail Reception
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February 6, 2013 |
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| 7:00 AM - 8:00 AM |
Networking Breakfast
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| 8:00 AM - 9:00 AM |
General Session -
The US Pharmaceutical Market: 2012 Insights, and a Look Ahead This session addresses the current and future trends in the U.S. pharmaceutical market, along with market factors we will see more of, less of, and what’s ahead in the future.
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[View Details] | ||
| 9:15 AM - 10:00 AM |
Breakout Sessions - E1
** New Perspectives on Evolving Trends and Impact on the Distributor and Pharma Industry This session will review current and future trends and their impact on the industry and stakeholders. By attending this program, you should be able to:
UAN Number: 0841-0000-13-004-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: EXECUTIVE |
[View Details] | ||
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** Pharmaceutical Pipeline Insights
Brian Kolling - Senior Director, Pipeline and Trend Forecasting, Part D, OptumRx This session provides an overview of the current pharma pipeline, highlighting 2012 approvals as well as key events and introductions expected in 2013. By attending this program, you should be able to:
UAN Number: 0841-0000-13-012-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: PROFESSIONAL and EXECUTIVE |
[View Details] | |||
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** Specialty Call Center Warfare: Access to Appropriate Specialty Drug Therapy
David Galardi - Co-founder, Apogenics Patients faced with chronic debilitating disease are increasingly prescribed specialty drugs that improve health outcomes and drive-up the cost of drug therapy. Payers and manufacturers are engaged in a silent battle to provide access to such therapy while maximizing the healthcare benefit coverage available to them. This discussion focuses on defining the landscape of market access programs and seeks to highlight areas where payers and manufacturer scan find synergies in their effort to make appropriate specialty drug therapy available to patients at affordable costs. By attending this program, you should be able to:
UAN Number: 0841-0000-13-011-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: EXECUTIVE |
[View Details] | |||
| 10:15 AM - 11:00 AM |
Breakout Sessions - E2 (same sessions as E1)
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| 11:15 AM - 12:00 PM |
Breakout Sessions - F (sessions do not repeat)
Pharma Services: Leveraging Data and New Efficiencies in Reimbursement and HUBS (This session is designed to complement David Galardi's preceding session.) Topics covered during this session include:
Track: EXECUTIVE |
[View Details] | ||
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** Working with Payors: Making the Puzzle Pieces Fit
Kim Gwiazdzinski - Senior Director, Pharmaceutical Trend Relations, Prime Therapeutics There are many pieces that make up a strong and productive relationship between payers and pharmaceutical manufacturers. The key is to know what the pieces are and how the pieces fit together to complete the puzzle (i.e: build the relationship). By attending this program, you should be able to:
UAN Number: 0841-0000-13-005-L04-P Activity type: Knowledge-based (K); Audience: Pharmacists (P); CEUs: 0.075 Track: PROFESSIONAL and EXECUTIVE |
[View Details] | |||
| 12:00 PM - 12:45 PM |
Light Lunch
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| 12:45 PM - 12:45 PM |
Conference Adjourns
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Additional Information
Attendance at a Pharmaceutical Care Management Association (PCMA) meeting or event includes the limited, non-exclusive, revocable, and non-transferable right and license to use any PCMA materials, whether written, oral or electronic, made available by PCMA to the attendees for informational or personal use purposes only. PCMA reserves all other rights. The use of such materials for reporting or media purposes, including blogging, is strictly prohibited. PCMA or its licensors own all rights in and to all of its presentations, content, designs, methodologies, processes, programs, products, information, and documentation. PHARMACEUTICAL CARE MANAGEMENT ASSOCIATION, PCMA and all other names, logos and icons identifying PCMA and its products and services are proprietary trademarks of PCMA, and any use of such marks without the express written permission of PCMA is strictly prohibited




