Big Pharma’s Big Tell – A New Ad Campaign Lays Bare Its Fight to Drive Patients to Costly Brand Drugs Over Affordable Generics

For years, big drugmakers have been waging a war against patient access to affordable generic drugs. This fight against generics is part and parcel of its multi-million-dollar campaign to tarnish the reputation of pharmacy benefit managers (PBMs). After all, PBMs are highly effective at using generic drug competition to drive down prices for patients, employers, […]