PCMA Launches New Campaign on the Value of PBMs: Lowering Drug Prices, Protecting Patients

(WASHINGTON, D.C.) – Today, the Pharmaceutical Care Management Association (PCMA) is launching a new seven-figure multi-channel campaign to educate policymakers on the role and value of pharmacy benefit managers (PBMs) for American families. The campaign will include digital, email, streaming advertising, events, podcasts, a new microsite, and a suite of resources designed to better explain […]