PCMA Releases New Video Ad “Possible” Showing How PBMs Reduce Prescription Drug Costs for Hard-Working Americans

(WASHINGTON, D.C.) – Today, the Pharmaceutical Care Management Association (PCMA) released a new advertisement called “Possible,” the second video ad of PCMA’s ongoing campaign: “PBMs. Lowering Drug Costs. Protecting Patients.” The seven-figure, always-on campaign is designed to highlight the enormous value pharmacy benefit managers (PBMs) provide to patients and the entire health care system. Explaining […]