Chief Revenue Officer
Mr. Marsella joined MedImpact in 2014 as Vice President, Strategic Relations, with more than 20 years of experience in healthcare and pharmacy benefit administration and management.
He was promoted to Senior Vice President, Sales and Marketing at the end of 2018. In this role, Mr. Marsella was responsible for establishing the MedImpact brand in new markets and territories while simultaneously growing MedImpact’s book of managed care, self-funded, and government clients.
In 2020, Mr. Marsella was promoted to Chief Revenue Officer. In this role, he has responsibility for all market-facing teams including sales, account management, proposals, competitive intelligence, and marketing. Aligning these functions gives MedImpact continuity and enables us to define and deliver an end-to-end customer strategy, from prospect to renewal; ultimately a singular, market-driven voice of the customer.
Mr. Marsella is an innovative and analytical professional dedicated to excellence in service and performance. He has a proven ability to identify opportunities and design client-focused strategies to drive revenue and ensure that MedImpact’s product offerings, market differentiators, service models, and brand are understood by market stakeholders. He develops pricing strategies, standardizes product and service offerings, and gathers market intelligence in support of sales and account renewals.
Prior to joining MedImpact, Mr. Marsella served as Regional Vice President for the commercial division of Express Scripts, Inc. There, he was responsible for 300 clients with 2 million covered lives. While at Merck-Medco, Mr. Marsella served as Regional Vice President for the Western United States and was instrumental in implementing a contract with UnitedHealthcare, a task requiring effective relationship building and operational conversion. He has supported diverse books of business consisting of third-party administrators, Fortune 100 employers, and national health plans. His varied background enables him to drive success with cross-functional teams consisting of clinical, technical, sales, and account team members.
Mr. Marsella has a Bachelor of Science degree in economics from Montclair State University.Meet The Rest of the Board