(Washington, D.C.) — As part of its OnYourRxSide campaign, the Pharmaceutical Care Management Association (PCMA) today released a new video — “What is a PBM?” — detailing the role pharmacy benefit managers (PBMs) play in the prescription drug supply chain as advocates on behalf of patients and payers to reduce prescription drug costs.
“PBMs are an integral part of solving America’s prescription drug pricing and affordability challenge. It’s important to help drive a greater understanding of the value that PBMs provide to consumers in making prescription drugs more accessible and affordable,” said PCMA President and CEO JC Scott.“The core mission for PBMs is to be the primary advocate for consumers and health plans in the fight to reduce prescription drug costs.”
Click here to watch the new video.
The new animated video is the latest element of PCMA’s multi-faceted digital public affairs campaign, OnYourRxSide, designed to increase awareness of the value PBMs offer patients and the employers and public programs providing prescription drug benefits.